PBS' Nightly Business Report has just kicked off a 12-month series on behavioral finance. How do people decide what the future will bring? How do they mesh global macro trends with what they anticipate their personal future holds? And how much of this analysis happens unconsciously? These are some of the most exciting questions psychologists and market analysts are asking today, and this series should be very useful to PR and marketing pros.
Their companion website already has a ton of info up, including why people see patterns where none exist, a Psychology Today piece on 10 ways we calculate the odds wrong, a link to a study on "Prospect Theory" that explores how people make decisions in times of uncertainty.
The video above is an intro on Behavioral from NBR's first broadcast in the series.