There's a brilliant social media strategy in motion right now for Stephen King's new book, Under the Dome. The book's website is giving out the text snippet by snippet (5,196 pieces in all), encouraging people to distribute them through their social networks or in the physical world so that others can assemble them into a free online version. It's hide-and-seek meets a wiki meets social media. It's the coolest marketing idea I've seen since Sony's holographic dragon popped out of Toyko Bay (what? you haven't seen the video? Well here it is.)
So for all those treasure hunters out there, here's the piece of Under the Dome I received today:
believe he's dirty?'
She did not hesitate. 'With all my heart.' Because Howie believed it - that's good enough for me.
'And you remember what's in the file?'
'Not the exact figures and the names of all the banks they used, but enough.'
'Then he'll believe you,' Barbie said. 'With or without a second copy of the paperwork,
And here's a challenge I'd like to propose...let's find the brilliant person who came up with this idea. I'm sure this is a well-guarded secret since the marketing effort is supposed to promote the book, not the marketer, but genius like this can't be left stuck under a...a...dome.