Gene Marbach, Makovsky colleague and author of the IRThereforeIAM investor relations blog, has a great post today on how corporate efforts to express a personality on mediums like Twitter can fuel rumors. This isn't to say you shouldn't express the human side via Twitter -- in fact, it's one of the biggest benefits social media offers to publicly traded companies -- just that you need to have an investor relations filter along with the customer, regulatory, employee and other filters in place when you use these powerful tools. Snip:
"People can tweet about the most inane and trivial matters; however, seemingly innocuous information can lead to rampant rumor-mongering. As CEOs tend to hang out with other CEOs, mentioning a social lunch date could lead to speculation about a merger between the companies. A visit to a doctor can touch off speculation about an illness."
Read the full post here.