My apologies for skipping out on posts the last month...I've been working on a very exciting white paper that has entered the wild today: The CMO's Guide to Tweetups. Nine delicious pages chock full of research, rationales, strategies and tactics designed to help CMO's and heads of public relations at Business-to-Business companies use launch their own tweetups.
While most of the tips came from my experience at NASA's tweetup of the launch of shuttle Atlantis in November, all the strategic sections are based on Makovsky's work with B2B's that sell complex services, products and -- at its root -- ideas to customers and investors.
For many companies in this space, using social media at all, much less hosting a tweetup, can seem strange. But as readers of this blog know, when it comes to complex ideas, there's no better medium for educating audiences, and then engaging them all the way down the marketing funnel than social media.
I invite you to take a read and add your thoughts in the comments section below.