This Blog | "The Future" is more than a point in time. It's an idea woven into our culture. On a psychological level it serves as an
archetype. As a marketing
frame it's a tool to sell ideas. This blog explores how we think about "tomorrow" and how as a
meme it has evolved over millennia. Topics include utopian and dystopian literature, the psychology of time, the futurism profession, the role of science fiction in society, and anything else that helps us understand how we think about what's next.