The second reason "selling tomorrows" has become a critical skill is the number and nature of disruptive technologies coming to market in the next decade. Most often seen today in patent applications, start-ups, and university and corporate labs, they’re the inventions that will challenge our cultural, legal, ethical, and economic norms. Some of the more exotic examples include genetic modification, nanotechnology, 3D fabrication, artificial intelligence, and the commercial space industry. The degree of their disruption is surpassed only by the rate at which their adoption can be slowed by regulation, lack of investor confidence, and consumer/voter fears. Given these barriers, disruptive technologies require an even more compelling set of arguments to secure their acceptance.
